There are tons of copies of this brush out there that are similar in length and design, some for considerably less.
You can simply dismiss this and buy the knock-off that may provide you a few months of cleaning power as it sheds bristles, or you can introduce the finest quality long-handle wheel & fender brush into your arsenal.
The bristles on this brush are made with genuine Boar hair, meant to be soft and help you avoid scratching and love marks on even the most sensitive of wheel finishes. The bristles are attached to the brush with a high-quality epoxy; you don't have to worry about finding bristle hairs on the surfaces of your wheels or in the bottom of your wheel bucket.
The soft, flexible bristles and long handle also make this brush perfect for fender liners or vehicles with small wheel/fender clearance.