Improve your skills and grow your business

Detail Training

On Tour

One Day Business Training

DetailWise Membership

Exclusive Monthly Content


Personalized Hands On Training

DetailWise Pro Monthly Membership

Starting an auto detailing business is a fun and rewarding way to make a living, but creating a successful version of your vision can be challenging... For the past 17 years we have worked in, built, failed, grown, and ultimately become successful in the detailing industry. We're here as your guide, to share our hard-won experiences. Let us help you on your journey of entrepreneurship or pursuit of higher-level car care to avoid the most common and expensive pitfalls every operator will encounter. Joining our Detail Wise community grants you access to exclusive business advice, exciting and skill-enhancing content.

All Insider Access benefits

Free Shipping at Car Supplies Warehouse**

Wholesale PLUS pricing (up to 50% savings)

Access to informative live streams with Jason & Greg, and other industry professionals

Member-only video and podcast content with a specific tutorial series to enhance your skills

Finely-tuned downloadable content such as spreadsheets, checklists and guides

15% off DetailWise Academy in person training events.

Your business will be added to the "Find A Detailer" map.

Access to DetailWise Pro private chat room.

DetailWise On Tour

Join us for a one day business class on how to START, IMPROVE, and GROW your automotive detailing business.

Planning on starting a detailing business? Want to take your detailing business to a new level?


So many of us come into the detailing business as technicians. We are good at detailing cars and love the idea of working for ourselves. Once we go into business for ourselves we realize that it takes a lot more than just being a good detailer to run a business.

Invest in your business skills with our 1-day detailing business class.

Training will start at 8:00am and end at 5:00pm. Lunch is included with training.


In this 1-day session we are going to cover a variety of topics including:

Why Start a business?, How much does it cost?, How much can you make?

Getting Started in Business -

  • Legal structure
  • Your board
  • Insurance
  • How to price your services
  • Sales Judo
  • Marketing
  • Paid Ads Google

Employee's -

  • How to hire
  • What to look for
  • How to pay your employees

Software -

  • Quickbooks
  • CRM Systems
  • Knowing your Numbers

Process -

  • Developing a franchise like process
  • Company Culture
  • How to grow a team
  • How to replace yourself
  • How to sell a Ceramic Coating

Meet Your Instructors!

Jason Otterness - Chicago Auto Pros

Greg Natonson - Chicago Auto Pros

Eric Joseph - Gtechniq North America

Chicago, IL Columbus, OH Philadelphia, PA Charlotte, NC Nashville, TN Atlanta, GA Orlando, FL Houston, TX

August 31st, 2021

September 2nd, 2021

September 4th, 2021

September 6th, 2021

September 8th, 2021

September 10th, 2021

September 12th, 2021

September 14th, 2021

Small Group Training

DetailWise Academy is now offering custom, individualized, small-group training devised by Jason and Greg , lead by the Chicago Auto Pros team.

The DetailWise Academy: Detailing Course (4-days) - Car Supplies Warehouse

Sold out

June 28th - 29th

Sold out

June 30th - July 1st

The DetailWise Academy: Sales & Business Course (2-days) - Car Supplies Warehouse

Sold out

June 28th - 29th

Sold out

June 28th - 30th

Sold out

June 28th - 30th

The DetailWise Academy: Window Tinting Course (3-days) - Car Supplies Warehouse

Sold out

June 28th - 30th